The World Molecular Imaging Society is an international scientific educational organization dedicated to the understanding of biology and medicine. This campaign was created to promote their Women in Molecular Imaging interest group. I wanted these pieces to be light and airy and reflect the joyful nature of women working together. The color palette was built off of the WMIS branded blue with an added peach and light grey to offer a contemporary but still feminine appeal. The campaign consists of a home page web banner, social media campaign, email blast and printed poster/billboard.