The Dow Chemical Company convened a meeting of its global communications leaders and selected the theme, Ascending the Summit. I was asked to create the visual concept and all of the communications materials for the event. After some research, I developed a theme around the Seven Summits, the highest mountain peaks on each of the earth’s seven continents. I paired this theme with motivational quotes to draw parallels between climbing a mountain and achieving success both in business and in life. The result was a collection of inspiring and engaging visuals that were carried out through all the branded event materials.

Dow 7 Summits Event Branding

Dow_poster_mock_1-4.jpg
Dow_poster_mock_5-7.jpg

“It is not the mountain we conquer, but ourselves.”
- Sir Edmund Hillary

Each poster features an inspirational quote that applies not only to climbing mountains, but draws parallels to being successful in business and life as well.

Entry Hall Poster Back Drop

Entry Hall Poster Back Drop

Infographic poster that explains the event theme and provides engaging information for attendees.

Infographic poster that explains the event theme and provides engaging information for attendees.

“Optimism is essential to achievement and it is
also the foundation of courage and true progress.”
— Nicholas M. Butler

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