The Dow Chemical Company convened a meeting of its global communications leaders and selected the theme, Ascending the Summit. I was asked to create the visual concept and all of the communications materials for the event. After some research, I developed a theme around the Seven Summits, the highest mountain peaks on each of the earth’s seven continents. I paired this theme with motivational quotes to draw parallels between climbing a mountain and achieving success both in business and in life. The result was a collection of inspiring and engaging visuals that were carried out through all the branded event materials.
Dow 7 Summits Event Branding
“It is not the mountain we conquer, but ourselves.”
- Sir Edmund Hillary
Each poster features an inspirational quote that applies not only to climbing mountains, but draws parallels to being successful in business and life as well.